Technology – Business Services
Year of Investment
Shop Kirana E-Trading Pvt. Ltd. (“ShopKirana”) is focused on transforming the FMCG distribution value chain through its indigenously-developed technology platform to resolve problems faced by small-town retailers and brands.
ShopKirana operates “Direct”, a business-to-business e-commerce platform connecting FMCG brands with retailers across non-metro towns of India. It offers a ready go-to-market distribution channel with real-time analytics for FMCG brands.
The Company is also developing its own in-house FMCG branded business based on data-driven market insights.